About Us
We are an outsourced Marketing Partner founded to solve a problem we see repeatedly: businesses investing in marketing activity without seeing clear commercial impact.
Too often, strategy lives in decks, execution happens in silos, and growth stalls somewhere in between. Franca & Busch exists to close that gap.
Since the early days of our careers at VYNF Studio in Berlin in 2012, our combined entrepreneurship and creative productivity have led us to multiple successful business ventures. Over a decade and numerous clients later, we remain passionate and focused on continuously overcoming commercial challenges and offering creative solutions.
We understand the importance of sustainable growth while maintaining a brand reputation. We’ve been in your shoes.
Our diverse portfolio that ranges from large corporations to local businesses allows our clients to benefit from the best-practice knowledge transfer and agility our team delivers.
We strategically connect people, technology, ideas and creativity to offer long-lasting solutions for businesses.
Jan Van Den Ende
Director | UK, Australia
Jan Van Den Ende is a Melbourne-based marketing and commercial leader who makes brands grow and makes marketing pay for itself. She began her career in London at Vogue UK before moving into agency work for brands such as Adidas, Red Bull and ELLE. That grounding in creative work shaped her approach: strong ideas matter, but only when they turn into results.
Her work sits where marketing strategy meets sales. Jan specialises in CRM, sales pipelines and automation, building the systems that turn attention into enquiries and enquiries into revenue. She has led major CRM transformations, brought paid media in-house, and used AI-driven pipeline automation to significantly lift conversion while cutting costs.
She has applied that approach across education, healthcare and construction. She has driven student growth for universities and vocational colleges, including RMIT, and shaped compliant, science-led content for health brands such as Life-Space Probiotics. She also supported Fleetwood Australia's brand transformation and helped win the tender for the Melbourne Quarantine Complex. Earlier in her career, she led a turnaround for The Bar Counter that delivered a 6x sales uplift in Coles and Woolworths.
Her work is defined by one principle: marketing should be accountable to revenue.
She has worked with the likes of Nike, Adidas, Uniqlo, Red Bull, MINI, ELLE, RMIT, Vicinity Centres, Fleetwood Australia, Camec, Mitre 10, Bowens, Porta Timber, Emporium Melbourne, Equiem, Life-Space Probiotics, Cosentino and Coco Republic.
Bernardo Avilés-Busch
Director | Europe, US
Bernardo Avilés-Busch is a Berlin-based product designer and art director, and founder of Portra Services, a studio that combines UX/UI, brand identity and art direction. Trained in product design at the Art School Berlin Weißensee, he began his career as a photographer in 2015 and went on to work as a product designer for Jin Kuramoto in Tokyo in 2017. That mix of disciplines defines his work today: he builds interfaces people want to use and visual identities that make ideas land.
Healthcare is at the core of his product practice. As concept developer and UX/UI lead on AudioGait, a medical app that turns patients' gait movements into real-time sound, he designed for people living with MS, Parkinson's and stroke recovery, developed with Otto Bock and TH Wildau and funded through the EU tech accelerator DesignFarmBerlin. His approach puts patients first. The app favors clarity over data overload, uses feeling-based check-ins for users who are cognitively fatigued, and frames progress as a long journey rather than a daily score. A companion iPad tool helps physiotherapists plan and assign treatment. AudioGait won the Ars Electronica STARTS Prize and was exhibited across Europe, including at BOZAR in Brussels.
In branding and art direction, Bernardo has created visual worlds for Universal Music Group, where he joined as Director and Creative Director in 2022, as well as for Nike, Adidas, Majestic Casual, Highsnobiety, HEIMAT Club and Lodown Magazine. He has also worked with health and wellness brands such as Felmo and Life Space Probiotics. Across every project, he brings together concept and clarity to make work that connects emotionally and performs strategically.
Approach
Strategy that works in the real world.
We bring senior-level thinking, but stay close enough to delivery to ensure ideas are practical, prioritised, and commercially sound.
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Outcome-led: focused on revenue, pipeline, and sustainable growth
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Commercially grounded: shaped by budgets, resources, and real constraints
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Collaborative: embedded alongside leadership and in-house teams
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Focused: we strip away noise and concentrate on what moves the needle
We don’t believe in over-engineering solutions. We believe in clarity, momentum, and accountability.